if not us, then who?

We are on a mission to change the way we do business, the way we treat others and in the way we treat the earth.


Real change won't come from ESG scores or lectures from elites in private jets, nor any of the other corrupt entities harnessing the climate debate to further their own corruption and greed.

'Everyone thinks about changing the world but no one thinks about changing themselves.' - Tolstoy

We believe that any lasting change will be driven by those people brave enough to stand up for their beliefs, to challenge the status quo and become the protagonists of change.


There's irrefutable evidence of the toxic effect we are having on this beautiful planet of ours. We must change the way we think, the way we speak and most of all, the way we act.

There's a change blowing in the wind. Will you look back years from now and say to yourself, honestly, that you played your part?..

Or will you just sit back and watch it all unfold?


Time is ticking, it really is up to us.

If not now, then when?

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Do you like Dogs, People and the Environment?


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